So when is the best time to talk about your business and share it with your prospect?
According to Big Al, you should always have rapport with your prospect BEFORE you present your business.
Building rapport means having some sort of trust and relationship with your prospect.
Says Big Al...
"After you have established the minimum level of rapport. The rapport step comes first. Once the prospect is in agreement with you, and you are both walking down the same path with total trust ... then introduce your business."
In fact, Big Al says that this piece of advice is linked tothe reason behind why many new BAs start off well and find their business stalling after a little while.
Usually when we start a business, we do not know much or understand everything about the business that we run. Yet, many people will join us because these people are our friends who already trust and like us. We already have rapport with these friends!
But, once they have exhausted their friends, new BAs will start talking to people whom they do not have rapport with. At this point, one should always proceed to share about the business after rapport is built.
No matter how well the opportunity is presented, people won't join if the rapport step is missing. And this applies to even seasoned leaders.
I once had a seasoned leader with a massive network prospect me. We had gotten to known each other through a mutual friend and in the short time I had known him, I have never felt that I had rapport with him. In fact, I often felt as if I was being looked down upon or treated indifferently simply because I am a woman.
Recently, he tried to prospect me and introduce me to these wonderful products his MLM business was selling. I had no doubt those MLM products are great. (In my personal opinion, most MLM products are great.. because if not, they wouldnt be able to be marketed purely by word of mouth!:))
However, his building rapport stopped at, "How have you been" And he started overwhelming my whatsapp with tonnes of links about this fantastic product. Needless to say I did NOT click on ANY ONE of the links!
Here is another example.
If you have strong rapport and trust, you could say, "You are going to have a box of organic vegetables delivered to your house next week. Have your checkbook ready."
And that would work. But if you do not have that strong rapport or trust... then it is likely your prospect will decline before even finding out more.
So when should you present your opportunity?
1. If you already have rapport, immediately.
2. If you don't have rapport, create rapport quickly, and present immediately.
3. If your prospect is extremely resistant, then build rapport over multiple contacts first.
This rule applies even when you are running an online business. Take some time to build rapport by chatting online via instagram, facebook or twitter with your brand new prospects you might not know very well. You will be amazed how just a little bit of rapport might go a long, long way :)
Some easy ways to build rapport are:
- Always remember their names
- Take an interest about them. Ask them questions about their hobbies, their families and things they like and LISTEN. People like to feel important!:)
- Find something in common and chat about that.
- If you are having a face to face conversation, you may also mimic their tone of speech, speed of speech and body language to help them feel at ease with you.
- Smile! Even if you are chatting with them over your computer and they cannot see you, they CAN FEEL YOUR SMILE:)
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